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With the objective ‘Help share the emotion of wine’, the Maison Peuch & Besse has designed the one winemaker concept to facilitate interaction with travellers in transit.
1. "One Winemaker" back label
2. 5 key points of tasting
3. QR code
4. "One Winemaker" Tag
5. Name and signature of winemaker
Back label
"One Winemaker"
5 key points
of tasting
QR Code
Slogan
"One Winemaker"
Name and signature
of winemaker
By scanning the QR code built in to our bottle back labels, the wine comes alive on your smartphone! You are transported virtually to the vineyards, you visit the cellars, the domain, and enter into the universe of the winemaker. The images are filmed with the greatest care and our videos are all translated into English and Chinese.
The bottle neck-foil allows the client to identify the wines of the Maison Peuch & Besse, thereby creating a uniform presentation of the range.
FRONT
BACK
The Maison Peuch & Besse, wine merchant since 1904 in the region of Saint-Emilion (Bordeaux), is recognised internationally for the quality of its wine selections. A premium brand, Peuch & Besse has developed a homogenous and high-performance communication universe both digitally and at points of sale.
