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Wines of Golf Legends Concept

Concept : Duty Free

One wineOne golfer


Wines of Golf Legends: one wine, one golfer.

Discover the concept

The concept

« The collection pairs legendary golfers with passionate winemakers, chosen for their craft and the quality of their wines. Together they bring unique cuvées to life, reflecting a terroir, a story and an encounter. »


Maison Peuch & Besse, since 1904

Legendary golfers

01 : Excellence

Legendary golfers


Exceptional careers, memorable victories, journeys that have marked the history of golf. These internationally renowned champions embody the excellence, passion and commitment at the heart of Wines of Golf Legends.

The House is proud and honoured to have these great figures of golf by its side, placing their trust in the concept and each contributing, in their own way, to writing its story.

They are part of the story

  • FranceJean Van de Velde
  • SpainJosé María Olazábal
  • South AfricaDavid Frost
  • ItalyCostantino Rocca
  • WalesIan Woosnam
  • United KingdomLaura Davies
  • New ZealandMichael Campbell
  • GermanyBernhard Langer
  • United StatesNancy Lopez
  • SwedenHenrik Stenson
Passionate winemakers

02 : Heritage

Passionate winemakers


At the heart of Wines of Golf Legends, passionate winemakers are carefully selected in each golfer's home country. Women and men chosen for their craft, their commitment and their ability to reveal the full identity of their terroir.

This rigorous selection allows the House to offer wines of impeccable quality, authentic and fully representative of their appellation.

SupportSupport

Peuch & Besse supports its partners in rolling out Wines of Golf Legends through dedicated activations and tools, designed to bring the brand's world to life, tell its story and create a unique experience around the meeting of wine and golf.

Join the concept

From the green to Travel Retail